Archive - A Brands

10.02.2011 | Introduction of the Sara Lee brand in Denmark

A new, exciting cooperation between A Brands and the market leader of fresh dough in Europe, Sara Lee Eurodough, has been established.
Sara Lee Eurodough is part of a worlswide succes where brands are in focus. The ambition is to develop Sara Lee into a strong brand - first with Sara Lee pizza dough.
Sara Lee's strong concept will make it much more fun to cook
by taking care of all the boring and time-consuming preparations, so that there's much more time and room for the most important: the personal touch!

10.02.2011 | A Brands takes over sales of the sports drink Powerade

We are proud to announce, that A Brands has taken over sales and distribution of the sports drink Powerade from Carlsberg 1. January 2011. Powerade is one of Coca-Cola's strategic top priorities. The ambition is to develop the sports drink category to a level seen in other markets. An exciting plan has been developed, which involves significantly more sales- and marketing activities - in 2011 and towards the Olympics in London 2012.

04.01.2011 | We are looking for a sales rep!

We are currently seeking a sales rep living in the area of either Funen, Kolding og South of Jutland.

Please see under "Job" for futher details.

Høstfugl (Harvest Bird) is a dark wheat beer, inspired by classic Bavarian brewing techniques.

Besides wheat malt and barley malt, the brew-master has also chosen dark specialty malts and Bavarian hops. The beer has a fresh and mild bitterness that is balanced with notes of clove and banana.

Harvest Bird has achieved great consumer recognition and received 5 out of 6 stars in Ekstra Bladet's review of wheat beer in 2010. Harvest Bird is sold in Superbest and Rema 1000 stores.

10.11.2010 | News from Tommee Tippee!

Tommee Tippee Closer To Nature, Pure pacifier

Developed by dentists in an orthodontic and natural form of perfect fit. Available in three age groups and are, of course, BPA free.

27.10.2008 | New partnership with Wernersson Tølløse Cheese

In October, we made our way to the cheese cellar via a new partnership with Wernersson Tølløse Cheese. The company is a newly founded cheese importer and wholesaler that purchases and markets an international selection of cheeses to discerning, quality conscious customers in the Danish supermarkets.

27.10.2008 | Fresh cream puffs for everyone

We have begun a fruitful cooperation with Elvirasminde A/S, known for its SAMBA cream puffs. With a production of 1-2 million fresh quality cream puffs daily, Elvirasminde is able to meet the biggest cream puff craving, both nationally and internationally. The latest branch on its tree is a cream puff coated in a luxurious layer of 70% Belgian chocolate. Bon appetite!

25.08.2008 | Read our latest newsletter A-Schur

And discover how Valsølille doubled in size. You can also read about selling safe sex, good hair days in Matas and our focus on competencies and well-being.

ASchur-juni-08.pdf

21.08.2008 | New Sangenic diaper bin to be launched in 2009

Sangenic Hygiene Plus + - The world's leading diaper bin will now be launched in an improved version that delivers even better hygiene and protection from unpleasant odours. The uniquely designed lid presses the diaper down into the bin, where the antibacterial multilayer plastic seals and kills bacteria so that no odour escapes - easy and convenient! Available in most baby products stores and at Matas from January 2009.

20.08.2008 | Now you can also purchase Orangina at Føtex and Bilka

Orangina has made its way to the shelves at Føtex and Bilka throughout Denmark. So now it will be easier for you to get your fingers on what we call the world's best orange soda. Orangina contains 12% orange juice and real pulp. In France, people began enjoying Orangina in 1936, and our orange soda is today enjoyed throughout most of the world.

13.08.2008 | Zelected Foods adds spice to your life

We are all familiar with the saying, add some spice to your life, which means adding something extra that makes life special. Since 2005, Zelected Foods has taken that saying literally. First they launched SpiZe, followed by the successful Brunch Zelection, DesZert and TapaZ, and they are still going at full speed. FSCB has been a part of the success from the start, where the good cooperation has ensured that the products are represented in the front row of Danish retail stores.